Today we focus on Value creation in volatile world.
Here are our recommendations:
Ask yourself where you create value?
What is the love language of your customer?
What do the end users actually need (refer to the last Blast 006: Enamouring Users Users)
The Exercise:
Use the Amazon process for an innovation you want to bring to life.
1. Write a Press release
2. Write a FAQ for non-experts: What will customers be most disappointed about? What will the be most excited about?
3. Focus on Customer Experience and the touchpoints on the “nail biting moments that matter” – How will you care? Give your love tokens
Source of information:
Nike example
https://talonoutdoor.com/news/bold-brave-unapologetic-nike-continues-to-dream-crazy
Process at Amazon
https://www.forbes.com/sites/innovatorsdna/2017/08/08/how-does-amazon-stay-at-day-one/#64f89137e4da
