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Co-Creator Blast 007 – Principle 2 Value creation in volatile world

Start Time

18 h 00 min

19 May 2020

Finish Time

18 h 30 min

19 May 2020

Address

https://www.instagram.com/cocreator.space/

Today we focus on Value creation in volatile world.

Here are our recommendations:

Ask yourself where you create value?

What is the love language of your customer?

What do the end users actually need (refer to the last Blast 006: Enamouring Users Users)

 

The Exercise:

Use the Amazon process for an innovation you want to bring to life.

1. Write a Press release

2. Write a FAQ for non-experts: What will customers be most disappointed about? What will the be most excited about?

3. Focus on Customer Experience and the touchpoints on the “nail biting moments that matter” – How will you care? Give your love tokens

Source of information:

Nike example

https://talonoutdoor.com/news/bold-brave-unapologetic-nike-continues-to-dream-crazy

Process at Amazon

https://www.forbes.com/sites/innovatorsdna/2017/08/08/how-does-amazon-stay-at-day-one/#64f89137e4da

Who comes with us?

Anne-Cécile Graber

Anne-Cécile Graber

Human Centered Management

Elizabeth Lembke_2017_small

Elizabeth Lembke

TRANSFORMING TALENT // GERMANY

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Co-Creator Blast 006 – Enamouring User’s user

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Co-Creator Blast 008 – Centering on Why

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